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Your gown is constructed from 21 body measurements for a flawless, personalised fit no alterations needed.How much does the Charlena cost?The Charlena starts at $2350, with all customisation included

Opt for a black cardigan (it will offset the drama of whatever you choose to put underneath) and wear it with wide-leg trousers and accessories a statement necklace and pointed kitten heels should do the trick

Review Spotlight : "I wear a size 16 usually and ordered the xx-large plus in black

Thoughtfully designed, small-batch styles in sizes XS3X

Its popularity on that site prompted a string of copycat articles on the news sites belonging to more established brands, as media outlets bid to exploit the huge spike in web traffic